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PPC Advertising News

Nov 04, 2011
Yahoo! snaps up interclick
The search industry's perennial underdog, Yahoo!, has acquired advertising and tech software company interclick for $270 million (£168 million).

Sep 16, 2011
Yahoo! hustles display ad deal to fend off Facebook
Carol Bartz may have just left the building, but Yahoo!'s newest CEO Tim Morse is already attempting to boost the portal's performance and fill the firm's coffers by flash-selling display adverts.

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PPC Advertising Articles

Pay Per Click Advertising Foreword.
Pay Per Click search engine advertising today is the most effective tool for advertisers who want to involve new real clients, to increase a client base and raise company sales.

PPC Search Engine Advertising Basics.
 Basic knowlege about PPC. Keywords and Ad structure, bidding strategy and targeting.

Keywords Selection for PPC Campaign.
 Selection of keywords is very important part of creating Pay Per Click advertising campaign.
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