August 23, 2010
Social media ad spend to exceed £1 billion
US advertisers will spend an estimated $1.68 billion (£1.08bn) on social networking sites such as Facebook, Twitter and MySpace in 2010, according to the latest forecast from eMarketer. This represents a 20 per cent increase over 2009, and means social media will account for 6.7 per cent of all US online ad spending.
August 10, 2010
Apple and Google go head-to-head in mobile advertising
British mobile users may soon have to choose their side in the battle of the tech giants - with both Google and Apple setting their sights on the lucrative market.
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Pay Per Click Advertising Foreword.
Pay Per Click search engine advertising today is the most effective tool for advertisers who want to involve new real clients, to increase a client base and raise company sales.
PPC Search Engine Advertising Basics.
Basic knowlege about PPC. Keywords and Ad structure, bidding strategy and targeting.
Keywords Selection for PPC Campaign.
Selection of keywords is very important part of creating Pay Per Click advertising campaign.
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