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PPC Advertising News

August 23, 2010
Social media ad spend to exceed £1 billion
US advertisers will spend an estimated $1.68 billion (£1.08bn) on social networking sites such as Facebook, Twitter and MySpace in 2010, according to the latest forecast from eMarketer. This represents a 20 per cent increase over 2009, and means social media will account for 6.7 per cent of all US online ad spending.

August 10, 2010
Apple and Google go head-to-head in mobile advertising
British mobile users may soon have to choose their side in the battle of the tech giants - with both Google and Apple setting their sights on the lucrative market.

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