PPC Advertising News Archive 2010

 

August 10, 2010
Apple and Google go head-to-head in mobile advertising
British mobile users may soon have to choose their side in the battle of the tech giants - with both Google and Apple setting their sights on the lucrative market.

July 15, 2010
On its first birthday, Bing continues to eat at Google's share of the search cake
One year ago, Microsoft retooled and rebranded its search facilities - renamed a 'decision engine' - as Bing, in the hope of giving market leaders Google and Yahoo! a run for their money.

June 17, 2010
US online ad market to approach $35 billion by 2014
As digital advertising formats continue to overtake printed media, a new forecast from analysts PricewaterhouseCoopers (PwC) is predicting online advertising revenue to increase by more than $10 billion (£6.7b) to become the second biggest advertising medium in the US by 2014.

May 13, 2010
Bing and Yahoo! gain more ground against Google
The latest figures from comScore have revealed that Yahoo! increased its share of the US search engine market by nearly one per cent in April, while Microsoft's Bing continued to rise for the 11th consecutive month.

April 12, 2010
Site speed goes live as Google ranking factor
Google has announced that its plan to include page load times as a ranking factor has now gone live in search results.

February 22, 2010
Microsoft-Yahoo! search deal approved by regulators
The search deal between Microsoft and Yahoo! that was first announced in July last year has finally been approved by regulators in both the United States and Europe.

February 9, 2010
Advertising sector expected to return to growth
The advertising sector is expected to return to growth in Q3, spurred by increasing revenues from both cinema and internet advertising.

February 1, 2010
UK is Europe's top online spender
British consumers have been identified as Europe's top online spenders, with almost one third of the continent's internet sales in 2009 originating in the UK.

January 29, 2010
Display ads boost Yahoo! fourth quarter profits
Yahoo!'s fourth quarter profits for 2009 exceeded expectations, thanks to a resurgence in the online display advertising market.

January 21, 2010
Click Fraud Rate Relatively Low in 2009's Q4
Click fraud, a practice that dilutes the efficacy of pay-per-click (PPC) advertising campaigns run in search engines like Google, stayed relatively low in the fourth quarter, according to a study.

January 14, 2010
Is Google's withdrawal from China a chance for Yahoo! and Bing?
Following Google's announcement that it may cease its operations in China following the recent cyber-attacks, analysts are debating the possible benefits for Microsoft and Yahoo!.

January 8, 2010
Googlebot crawling fictional URLs in JavaScript
It's no secret that Googlebot is capable of crawling JavaScript files. In fact, Googlebot will take it that little bit further by trying to understand what the contents of JavaScript files are, in order to discover new webpages.

January 7, 2010
Google 'scam' suggestion condemned by high court
A Paris court of appeal has ruled against Google in a defamation case lodged by the Centre National Privé de Formation a Distance (CNFDI) in a suit which claimed the search engine's 'Suggest' feature linked the organisation to the word 'scam'.

January 5, 2010
Apple to buy mobile ad firm Quattro?
Apple looks set to buy mobile advertising company Quattro Wireless for $275 million (£172 million), as the company branches into the mobile advertising sector.

News Archive 2009