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PPC Advertising News Archive 2010

 PPC Advertisisng News Archive 2010

December 14,
Privacy fears could positively change online advertising

As online privacy debates intensify stateside and Microsoft builds anti-tracking software into the hotly anticipated Internet Explorer 9 browser, USA Today said such privacy fears could wholly revolutionise online advertising for the better despite industry fears.

November 15,
2010 scales back search, focuses on answers

Long-standing web portal, originally designed for answering plain-language questions for the internet populace, will return to focusing on its old intents after an announcement yesterday confirmed it's now out of the search business.

November 11,
Facebook home to 23 per cent of US display ads

Analytics guru comScore has revealed Facebook as a power player in the display ad field, with figures showing the social networking site served up a 23 per cent share of display ad impressions to US web users.

October 14, 2010
Microsoft and Facebook to join forces in a bid to shake Google's stranglehold on search

Microsoft has announced it will partner with Facebook in a bid to get the social network's users turning to Bing rather than Google as their search engine of choice.

September 20,
Google prepares to shake up the search engine market

Search behemoth Google still leads the way in the US search engine market, according to comScore's August 2010 U.S. Search Engine Rankings. But while the Mountain View giant's grip may be slowly loosening, competitors have been slower to catch up than in previous months.

September 6,
ASA extends marketing rules to online ads

Online advertising in the UK will soon be subject to the same regulations as other forms of media, with the Advertising Standards Authority (ASA) extending its remit to the world wide web.

August 23,
Social media ad spend to exceed £1 billion

US advertisers will spend an estimated $1.68 billion (£1.08bn) on social networking sites such as Facebook, Twitter and MySpace in 2010, according to the latest forecast from eMarketer. This represents a 20 per cent increase over 2009, and means social media will account for 6.7 per cent of all US online ad spending.

August 10,
Apple and Google go head-to-head in mobile advertising

British mobile users may soon have to choose their side in the battle of the tech giants - with both Google and Apple setting their sights on the lucrative market.

July 15,
On its first birthday, Bing continues to eat at Google's share of the search cake

One year ago, Microsoft retooled and rebranded its search facilities - renamed a 'decision engine' - as Bing, in the hope of giving market leaders Google and Yahoo! a run for their money.

June 17,
US online ad market to approach $35 billion by 2014

As digital advertising formats continue to overtake printed media, a new forecast from analysts PricewaterhouseCoopers (PwC) is predicting online advertising revenue to increase by more than $10 billion (£6.7b) to become the second biggest advertising medium in the US by 2014.

May 13,
Bing and Yahoo! gain more ground against Google

The latest figures from comScore have revealed that Yahoo! increased its share of the US search engine market by nearly one per cent in April, while Microsoft's Bing continued to rise for the 11th consecutive month.

April 12,
Site speed goes live as Google ranking factor

Google has announced that its plan to include page load times as a ranking factor has now gone live in search results.

February 22, 2010
Microsoft-Yahoo! search deal approved by regulators

The search deal between Microsoft and Yahoo! that was first announced in July last year has finally been approved by regulators in both the United States and Europe.

February 9,
Advertising sector expected to return to growth

The advertising sector is expected to return to growth in Q3, spurred by increasing revenues from both cinema and internet advertising.

February 1,
UK is Europe's top online spender

British consumers have been identified as Europe's top online spenders, with almost one third of the continent's internet sales in 2009 originating in the UK.

January 29,
Display ads boost Yahoo! fourth quarter profits

Yahoo!'s fourth quarter profits for 2009 exceeded expectations, thanks to a resurgence in the online display advertising market.

January 21,
Click Fraud Rate Relatively Low in 2009's Q4

Click fraud, a practice that dilutes the efficacy of pay-per-click (PPC) advertising campaigns run in search engines like Google, stayed relatively low in the fourth quarter, according to a study.

January 14,
Is Google's withdrawal from China a chance for Yahoo! and Bing?

Following Google's announcement that it may cease its operations in China following the recent cyber-attacks, analysts are debating the possible benefits for Microsoft and Yahoo!.

January 8,
Googlebot crawling fictional URLs in JavaScript

It's no secret that Googlebot is capable of crawling JavaScript files. In fact, Googlebot will take it that little bit further by trying to understand what the contents of JavaScript files are, in order to discover new webpages.

January 7,
Google 'scam' suggestion condemned by high court

A Paris court of appeal has ruled against Google in a defamation case lodged by the Centre National Privé de Formation a Distance (CNFDI) in a suit which claimed the search engine's 'Suggest' feature linked the organisation to the word 'scam'.

January 5, 2010
Apple to buy mobile ad firm Quattro?

Apple looks set to buy mobile advertising company Quattro Wireless for $275 million (£172 million), as the company branches into the mobile advertising sector.

News Archive 2009

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Mar 15, 2013
Social media has grown up

A new study has declared that social networks are no longer in their infancy and have graduated to a new phase of development.

Nov 16, 2012
Online technology to be looked at by the OFT

The Office of Fair Trading is set to examine how companies monitor the online habits and actions of shoppers.

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