PPC Advertising News Archive 2011

 


Nov 04, 2011
Yahoo! snaps up interclick
The search industry's perennial underdog, Yahoo!, has acquired advertising and tech software company interclick for $270 million (£168 million).

Sep 16, 2011
Yahoo! hustles display ad deal to fend off Facebook
Carol Bartz may have just left the building, but Yahoo!'s newest CEO Tim Morse is already attempting to boost the portal's performance and fill the firm's coffers by flash-selling display adverts.

July 29, 2011
Baidu's ad-charged profits surge by 95 per cent
Baidu's profits surged by 95 per cent in the second quarter of 2011 thanks to increased display and search advertising revenues.

July 28, 2011
Yahoo!'s profits slump
Yahoo!'s profits have slumped - with the firm's top brass shifting blame to Microsoft's underperforming Ad Centre and Yahoo!'s recent sales management shuffle.

July 19, 2011
Poor spelling could cost websites millions
Poor spelling could cost e-retailers millions in lost sales - with a single spelling mistake estimated to cut online sales by half.

June 23, 2011
Unlucky Google? Ad acquisition faces anti-trust
US Department of Justice has given Mountain View the nod to bid for Nortel's much-desired mobile patents, Google's $400 million spend on internet ad company Admeld has sparked an anti-trust investigation all of its own.

June 23, 2011
Global mobile ad sales to hit $3.3 billion this year
Gartner Research have tipped global mobile ad sales will double to total $3.3 billion this year and could top $20 billion by 2015. 

June 14, 2011
Google leads US search engine rankings for May
With a 65.5 market share, Google Sites led the US explicit core search market in May, up 0.1 per cent on the month before, according to comScore. Yahoo finished second with a 15.9 per cent share and Microsoft's sites came third with a 14.1 per cent share. 

June 10, 2011
US mobile advertising doubles in two years
US Mobile Advertising has more than doubled in the last two years, according to a new report from comScore. In April 2011, 689 advertisers utilised mobile display advertising campaigns, a massive 128 per cent jump from two years previously. 

May 30, 2011
Marketing gets social: 50 million Facebook users 'like' brands every day
Facebook is now an essential online marketing tool, says FB's Chief Operating officer Sheryl Sandberg.

May 10, 2011
Online display delivers 1.1 trillion impressions to US users
Nearly 1.11 trillion display advertisements were delivered to the American internet user during the first quarter of 2011, according to industry analysts comScore.

April 18, 2011
Search, mobile and display advertising spend soars to $26 billion
Analysts say advertising's survived the credit crunch's worst, and search, mobile and display advertising spends are soaring - making online advertising worth an estimated $26 billion a year stateside. 

April 11, 2011
Advertisers – do behave! Only 1% of web users turn off behavioural ads
While advertisers originally forecasted that the introduction of anti-tracking browser features would put a dent in their ability to profile and target consumers, new research from the IAB shows they needn't have worried, as less than 1 per cent of users have chosen to opt out of targeted behavioural ads over the last year. 

April 7, 2011
The internet claims a quarter of all UK advertising spending
The internet now takes up a quarter of all advertising spending in the UK, according to figures released by the Internet Advertising Bureau and accountants PwC. 

March 29, 2011
EU trademark ruling could have implications for AdWords
Recent recommendations from officials in the judicial branch of the European Union government could mean big changes for how businesses handle their online advertisements.

March 09, 2011
StatCounter places Bing as search's second banana for first time
The results are in for the latest round of StatCounter's analysis of the search engine market, and the firm has declared Bing as claiming the silver medal of search, still a long way off from gold-grabbers Google but squeaking past battered bronze recipients Yahoo!

February 07, 2011
Yahoo! launches AdLabs
After revealing that display advertising is boosting Yahoo!'s otherwise flagging financials, the web portal has launched AdLabs - a service that will reportedly combine success-measuring ad metrics and science to stimulate innovation in the online advertising sphere.

January 25, 2011
Online advertising world to come under ASA jurisdiction
Online marketing communications are soon to fall under the jurisdiction of the Advertising Standards Authority and the regulators have released a cross-media campaign to ensure we know all about it.


News Archive 2010