Best Offer
Bidvertiser - PPC Search Engine
BidVertiser ReviewVisit BidVertiser
Our Choice List
Our Choice List
Free Advertising

Apple and Google go head-to-head in mobile advertising

August 10, 2010
Google boss Eric Schmidt's announcement that the company will be following a "mobile-first approach" and prioritising investment in a rapidly growing sector that is becoming "fundamental to everything we do" means British mobile users may soon have to choose their side in the battle of the tech giants - with both Google and Apple setting their sights on the lucrative market.

Smartphone pioneers Apple made their impact on the mobile advertising market with the launch of the iAds platform earlier this year, a medium that Steve Jobs claimed will allow developers to produce "free and low-cost apps to delight users" by generating revenue from interactive video ads hosted within their applications.

The Guardian reports that Apple's innovative platform is expected to hit the UK in September, while Google - owner of the world's other largest mobile ad network - is working on making its own impact on the mobile web.

The company's director of mobile ad sales for Google Europe, Middle East and Africa, Ian Carrington, explained that Google is concentrating on a results-based approach for mobiles. Positing a scenario in which a mobile user is reading a book review in a café, Carrington explained: "The accompanying ad will understand its context.

"It will know what book is being discussed in that review. You've also got GPS in most smartphones now, so your handset can tell you that this book is £5.99 in a shop 100 yards away, and £4.99 in a shop a mile away."

Despite these divergent approaches to mobile advertising, both Apple and Google are united in one thing - their desire to hold onto a large share of revenue generated through their platforms. Apple's proposal is that developers receive 60 per cent of revenue generated through ads on their applications, while Google has made similar claims that "at least 50 per cent" of revenue will be passed on to publishers, when their content appears next to targeted ads.


Source:  bigmouthmedia.com

Review Search

search

PPC Advertising News

Mar 15, 2013
Social media has grown up

A new study has declared that social networks are no longer in their infancy and have graduated to a new phase of development.

Nov 16, 2012
Online technology to be looked at by the OFT

The Office of Fair Trading is set to examine how companies monitor the online habits and actions of shoppers.

News archive>>>

PPC Advertising Articles

Pay Per Click Advertising Foreword.
Pay Per Click search engine advertising today is the most effective tool for advertisers who want to involve new real clients, to increase a client base and raise company sales.

PPC Search Engine Advertising Basics.
Basic knowlege about PPC. Keywords and Ad structure, bidding strategy and targeting.

Keywords Selection for PPC Campaign.
Selection of keywords is very important part of creating Pay Per Click advertising campaign.
Our Choice   Our Choice
It is PPC Search Engines list which we have chosen as the best on set of parameters. In this list you can find only approved and authoritative companies with excellent quality of service.
PPC Bonus   PPC Bonus Offers
It is regularly updated list of bonus offers which help you to receive free bonuses for advertising your business. PPC Search Engines in this directory are sorted by quality of bonus offer.
Copyright © 2009-2014 www.PPC-Advertising-Guide.com - All rights reserved.