Best Offer
Bidvertiser - PPC Search Engine
BidVertiser ReviewVisit BidVertiser
Our Choice List
Our Choice List
Free Advertising

ASA extends marketing rules to online ads

September 06, 2010
Online advertising in the UK will soon be subject to the same regulations as other forms of media, with the Advertising Standards Authority (ASA) extending its remit to the world wide web.

The ASA will have the power to regulate ads on websites and social networks, such as Facebook and Twitter, from 1 March 2011. Businesses have until that date to ensure their marketing campaigns comply with the same advertising standards previously reserved for mediums such as TV and print ads.

BBC News reports that the new rules will apply to all advertisements or statements that are intended to sell products or services, but will not extend to journalistic and editorial content connected to causes or ideas, in order to protect online freedom of speech. However, direct donation or fund-raising requests will fall under the jurisdiction.

This news comes after months of debate and growing pressure on the online advertising community from groups such as the Advertising Association (AA) to be more responsible and accountable for content, especially with regard to children and other vulnerable people.

The authority received over 3,500 complaints about adverts last year, but more than half of these related to online ads and thus fell outside of its remit. The ASA also revealed that 75 per cent of complaints received are about misleading content, and a key focus of complaints is adverts that are unsuitable for children.

"This is a massive step," an ASA spokesman said. "Consumers don't differentiate between adverts on TV or online and this ensures that claims online will be subject to the same strict scrutiny of those in traditional media."


Review Search


PPC Advertising News

Mar 15, 2013
Social media has grown up

A new study has declared that social networks are no longer in their infancy and have graduated to a new phase of development.

Nov 16, 2012
Online technology to be looked at by the OFT

The Office of Fair Trading is set to examine how companies monitor the online habits and actions of shoppers.

News archive>>>

PPC Advertising Articles

Pay Per Click Advertising Foreword.
Pay Per Click search engine advertising today is the most effective tool for advertisers who want to involve new real clients, to increase a client base and raise company sales.

PPC Search Engine Advertising Basics.
Basic knowlege about PPC. Keywords and Ad structure, bidding strategy and targeting.

Keywords Selection for PPC Campaign.
Selection of keywords is very important part of creating Pay Per Click advertising campaign.
Our Choice   Our Choice
It is PPC Search Engines list which we have chosen as the best on set of parameters. In this list you can find only approved and authoritative companies with excellent quality of service.
PPC Bonus   PPC Bonus Offers
It is regularly updated list of bonus offers which help you to receive free bonuses for advertising your business. PPC Search Engines in this directory are sorted by quality of bonus offer.
Copyright © 2009-2014 - All rights reserved.