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Google prepares to shake up the search engine market

September 20, 2010
Search behemoth Google still leads the way in the US search engine market, according to comScore's August 2010 U.S. Search Engine Rankings. But while the Mountain View giant's grip may be slowly loosening, competitors have been slower to catch up than in previous months.

The digital market analyst revealed that Google accounted for 65.4 per cent of all search queries last month - a 0.4 per cent fall from July's figures as the combined forces of Yahoo! and Bing slowly nibbled away at its user base. However, the slide may be less significant than analysts had hoped for, in the month that saw Bing take control of Yahoo! searches.

Figures were more drastic in terms of total core search share, which saw Google sites lose 1.1 per cent of traffic last month, gained by the combined force of Yahoo! sites (0.9 per cent) and Bing (0.2 per cent). However, Google was still found to handle 10.3 billion searches, only a minor drop from the previous month.

While Google's decline may be slowing down, the Californian company is clearly not sitting still and waiting for the Bing-Yahoo! juggernaut to steal its user base. With a number of major changes sweeping through the search landscape this month, it remains to be seen what effects the radical revamp of Google Instant will have on transatlantic users.

Plucky search engine underdogs and AOL LLC Network remained relatively static across the months, holding on tightly to their 3.5 and 2.2 per cent market shares respectively.


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