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Microsoft and Facebook to join forces in a bid to shake Google's stranglehold on search

October 14, 2010
Microsoft has announced it will partner with Facebook in a bid to get the social network's users turning to Bing rather than Google as their search engine of choice.

Speaking at a press conference, Qi Lu, president of Microsoft's online services division, revealed the pairing will see the software giant's Bing search engine integrate with the Big Blue F - the world's most popular social networking site.

Hoping to shake Google's stranglehold on search, Lu said bringing Bing to Facebook would "harness and unlock the tremendous potentials of social."

However, USA Today suspects that the move may have little to do with search, and more to do with ego - as Google ups its attempts to develop a Facebook-killing contender in the social networking sphere.

"This partnership isn't really about Bing vs. Google." The news source said."It's much more about Facebook hunkering down to repel the ambitious search giant."

And with Gartner analyst Ray Valdes having said that the social-networking magnate Mark Zuckerberg is less than impressed with Google's attempts to muscle its way into the social web, it's unsurprising that the social networking phenom is playing hard-ball by throwing its weight behind the search giant's rival, Bing.

However, it could be argued that Facebook's retaliation could be part of what seems to be a resistance movement in the social networking sphere, as the usually vocal Twitter failed to chirp-on about the new architecture it adopted in order to better handle the one billion queries received each day, which puts the social networking site on a par with the big birds of search, Google and Bing.


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