Best Offer
Bidvertiser - PPC Search Engine
BidVertiser ReviewVisit BidVertiser
Our Choice List
Our Choice List
Free Advertising

Advertising sector expected to return to growth

February 9, 2010
The advertising sector is expected to return to growth in Q3, spurred by increasing revenues from both cinema and internet advertising.

Alongside most industries, the advertising industry has been in a recession. However, industry experts are expecting it to come out of recession by the end of the third quarter in 2010, according to newly released figures from the Advertising Association and research company Warc.

According to the figures, advertising spend is expected to return to growth with spending expected to rise by around 2.8 per cent.

The advertising industry has been in recession since Q2 in 2008 and - if it returns to growth in Q3 of this year - it will have endured nine negative quarters.

Although the industry fell into a decline, two sectors saw growth during Q3 of last year, internet advertising and cinema advertising.

Internet advertising rose by 4.2 per cent year on year while spending on cinema advertising increased by a massive 10.2 per cent year on year.

Even though cinema spend rose, it wasn't all good news for the entertainment industries - TV advertising revenue fell by 12 per cent during the quarter, with radio following close behind.

However the sector to get hurt the most was press, with advertising spend falling by 21 per cent year on year. It is thought that the decline of the press is directly related to the growth of the internet, with more and more advertisers taking advantage of the expanding online advertising market.

Rufus Olins, chief executive of Warc, said, "There is clear evidence that the UK 's worst media recession in three decades was bottoming out by autumn 2009, and prospects for a return to growth in ad spend later this year are now good. However, as recent UK economic data has shown, the recovery is still fragile."


Review Search


PPC Advertising News

Mar 15, 2013
Social media has grown up

A new study has declared that social networks are no longer in their infancy and have graduated to a new phase of development.

Nov 16, 2012
Online technology to be looked at by the OFT

The Office of Fair Trading is set to examine how companies monitor the online habits and actions of shoppers.

News archive>>>

PPC Advertising Articles

Pay Per Click Advertising Foreword.
Pay Per Click search engine advertising today is the most effective tool for advertisers who want to involve new real clients, to increase a client base and raise company sales.

PPC Search Engine Advertising Basics.
Basic knowlege about PPC. Keywords and Ad structure, bidding strategy and targeting.

Keywords Selection for PPC Campaign.
Selection of keywords is very important part of creating Pay Per Click advertising campaign.
Our Choice   Our Choice
It is PPC Search Engines list which we have chosen as the best on set of parameters. In this list you can find only approved and authoritative companies with excellent quality of service.
PPC Bonus   PPC Bonus Offers
It is regularly updated list of bonus offers which help you to receive free bonuses for advertising your business. PPC Search Engines in this directory are sorted by quality of bonus offer.
Copyright © 2009-2014 - All rights reserved.