Best Offer
Bidvertiser - PPC Search Engine
BidVertiser ReviewVisit BidVertiser
Our Choice List
Our Choice List
Free Advertising


Google 'scam' suggestion condemned by high court

January 7, 2010
A Paris court of appeal has ruled against Google in a defamation case lodged by the Centre National Privé de Formation a Distance (CNFDI) in a suit which claimed the search engine's 'Suggest' feature linked the organisation to the word 'scam'.

The Mountain View giant has been ordered to take necessary measures to remove this suggestion from its search functions, according to French legal site Legalis.net.

Google, who first experienced litigation in these regards in France via a lawsuit from Direct Energie in May 2009, denied its liability due to the automatic nature of its Google Suggest function, citing the feature works as a result of algorithms and search queries, and without human tampering.

The feature, as its namesake implies, attempts to fill out the remainder of a user's query based on available page results.

Legalis reports, though, the court struck down this argument, as Google invites users to report on offensive or erroneous suggestions, and ones "that could offend", particularly "rude words, and words to incite hatred or violence."

The judges have concluded that the phrase "CNFDI arnaque" - translated as 'swindle' or 'scam' - falls under the umbrella of offensive, condemning the search giant.

The initial lawsuit filed by CNFDI resulted in a favourable ruling for Google, but the ensuing months had brought a decrease of interest in CNFDI and loss of revenue thereof, the company alleged, leading to a retrial and the current ruling.

Source:  bigmouthmedia.com

Review Search

search

PPC Advertising News

Mar 15, 2013
Social media has grown up

A new study has declared that social networks are no longer in their infancy and have graduated to a new phase of development.

Nov 16, 2012
Online technology to be looked at by the OFT

The Office of Fair Trading is set to examine how companies monitor the online habits and actions of shoppers.

News archive>>>

PPC Advertising Articles

Pay Per Click Advertising Foreword.
Pay Per Click search engine advertising today is the most effective tool for advertisers who want to involve new real clients, to increase a client base and raise company sales.

PPC Search Engine Advertising Basics.
Basic knowlege about PPC. Keywords and Ad structure, bidding strategy and targeting.

Keywords Selection for PPC Campaign.
Selection of keywords is very important part of creating Pay Per Click advertising campaign.
Our Choice   Our Choice
It is PPC Search Engines list which we have chosen as the best on set of parameters. In this list you can find only approved and authoritative companies with excellent quality of service.
PPC Bonus   PPC Bonus Offers
It is regularly updated list of bonus offers which help you to receive free bonuses for advertising your business. PPC Search Engines in this directory are sorted by quality of bonus offer.
Copyright © 2009-2014 www.PPC-Advertising-Guide.com - All rights reserved.