Best Offer
Bidvertiser - PPC Search Engine
BidVertiser ReviewVisit BidVertiser
Our Choice List
Our Choice List
Free Advertising

The internet claims a quarter of all UK advertising spending

Apr 7, 2011
The internet now takes up a quarter of all advertising spending in the UK, according to figures released by the Internet Advertising Bureau and accountants PwC. 

The value of online adverts has grown by 12.8 per cent, breaking the £4 billion milestone, and has outstripped the rest of the advertising market. 

The current area of the internet seing the biggest amount of growth has been social networks, with a rate of 200 per cent. It is thought that UK internet users spend 25 per cent of their time online on social networks, making it an ideal location for brands to advertise their products.

Additionally, video advertising, usually found at the beginning or at the end of an online clip, has nearly doubled, bringing in £54 million over 2010, up from £28 million in 2009. Mobile advertising has also experienced a fast growth rate, up 32 per cent from 2009, with a spend of £83 million. 

Chief executive of the IAB Guy Phillipson commented on this growth of online advertising: "Major brands restored their advertising budgets in 2010 and online was a big winner, breaking through the £4 billion barrier and accounting for a quarter of total UK media spend. 

"The power of online to build brands is clearly reflected in the spectacular growth of display, thanks to the popularity of social media and video formats. And with mobile advertising finally coming of age, marketers are enjoying an incredible array of digital opportunities."

Other areas of the media are also recovering though, with television advertising bouncing back last year and even local newspapers capturing advertising spending on their websites.

Talking to the BBC, Lynne Anderson of the Newspaper Society commented on local newspapers' ingenuity in this area: "Regional newspapers - print and online - are resilient, innovative and well-placed to benefit when wider market conditions improve."

IAB also predict the introduction of faster broadband speeds will open up new avenues for the web-savvy advertiser, with new formats becoming available over the next few years. 


Source:  bigmouthmedia.com

Review Search

search

PPC Advertising News

Mar 15, 2013
Social media has grown up

A new study has declared that social networks are no longer in their infancy and have graduated to a new phase of development.

Nov 16, 2012
Online technology to be looked at by the OFT

The Office of Fair Trading is set to examine how companies monitor the online habits and actions of shoppers.

News archive>>>

PPC Advertising Articles

Pay Per Click Advertising Foreword.
Pay Per Click search engine advertising today is the most effective tool for advertisers who want to involve new real clients, to increase a client base and raise company sales.

PPC Search Engine Advertising Basics.
Basic knowlege about PPC. Keywords and Ad structure, bidding strategy and targeting.

Keywords Selection for PPC Campaign.
Selection of keywords is very important part of creating Pay Per Click advertising campaign.
Our Choice   Our Choice
It is PPC Search Engines list which we have chosen as the best on set of parameters. In this list you can find only approved and authoritative companies with excellent quality of service.
PPC Bonus   PPC Bonus Offers
It is regularly updated list of bonus offers which help you to receive free bonuses for advertising your business. PPC Search Engines in this directory are sorted by quality of bonus offer.
Copyright © 2009-2014 www.PPC-Advertising-Guide.com - All rights reserved.