Search, mobile and display advertising spend soars to $26 billion

Apr 18, 2011

Analysts say advertising's survived the credit crunch's worst, and search, mobile and display advertising spends are soaring - making online advertising worth an estimated $26 billion a year stateside. 

A report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers has shown that online ad spends reached a record high of $26 billion in 2010 - a 15 per cent growth on 2009's yearly total. 

The figures are so impressive, that IAB official Sherrill Mane has said advertising's now seems to be moving from under the shadow of the economic downturn to return impressive quarterly and yearly revenue growth. 

"We are probably out of the woods when it comes to the impact of the great recession," Mane told the New York Times.

The report revealed that search advertising remains king of the online ad spend, with marketers spending $12 billion on search advertising last year to make search the most popular online ad format of 2010. 

Not to be easily outdone, display advertising exhibited a stellar 24 per cent yearly budget growth - with advertisers spending $10 billion on videos, banners, sponsorships and rich media adverts in 2010. 

The analysts also indicated mobile advertising looks to be the next biggest growth area in online adverts, with experts predicting some $550 to $650 million will be spent on delivering search and display ads to tablets and smart phones in 2011.

The report also attributed the growth in online advertising revenues to an increase in digital advertising budgets in the health, pharmaceutical and travel and leisure industries. 

However, number crunchers have noted that the big ad spend isn't just happening stateside. 

Analysts recently revealed the internet claims 25 per cent of all UK ad spending, with online display adverts and social media advertising being credited for having triggered a resurgence in Britain's advertising industry. 


Source:  bigmouthmedia.com