Best Offer
Bidvertiser - PPC Search Engine
BidVertiser ReviewVisit BidVertiser
Our Choice List
Our Choice List
Free Advertising

US mobile advertising doubles in two years

June 10, 2011
US Mobile Advertising has more than doubled in the last two years, according to a new report from comScore. In April 2011, 689 advertisers utilised mobile display advertising campaigns, a massive 128 per cent jump from two years previously. 

The study, reported on the comScore website, also highlighted that mobile content and publishing accounted for half of all products advertised on mobile devices. 

26 per cent of adverts featured discretionary goods, 7 per cent advertised IT products and financial services made up 6 per cent. 

Smart phone users were also more likely to respond to mobile advertising than a feature phone user. For instance, 80 per cent of smart phone users accessed a web browser on their phone, as opposed to just 19.1 per cent of feature phone users. Therefore smart phone users were more likely to see and respond to web and SMS ads.

As one can gather from these findings, the increase in mobile ads has risen in tandem with the growth of the smart phone. Usage of phones from Apple, Motorola, HTC and more has increased by 20 per cent in one year, with 31 per cent of mobile users now owning a smart phone.

comScore's vice-president Hans Fredericks commented in on the new opportunities the growing medium offers: "Although mobile advertising is still in its relative infancy, it is quickly gaining importance as new advertisers come into the fold." 

"The acceleration of mobile media consumption, driven by adoption of smartphones, 3G/4G networks and unlimited data plans, provides a ripe environment for advertisers looking to reach consumers through a variety of platforms including mobile browsers, apps and SMS. As consumer usage and technology continue to advance, look for advertising to play an increasingly important role in the development of the mobile ecosystem."


Review Search


PPC Advertising News

Mar 15, 2013
Social media has grown up

A new study has declared that social networks are no longer in their infancy and have graduated to a new phase of development.

Nov 16, 2012
Online technology to be looked at by the OFT

The Office of Fair Trading is set to examine how companies monitor the online habits and actions of shoppers.

News archive>>>

PPC Advertising Articles

Pay Per Click Advertising Foreword.
Pay Per Click search engine advertising today is the most effective tool for advertisers who want to involve new real clients, to increase a client base and raise company sales.

PPC Search Engine Advertising Basics.
Basic knowlege about PPC. Keywords and Ad structure, bidding strategy and targeting.

Keywords Selection for PPC Campaign.
Selection of keywords is very important part of creating Pay Per Click advertising campaign.
Our Choice   Our Choice
It is PPC Search Engines list which we have chosen as the best on set of parameters. In this list you can find only approved and authoritative companies with excellent quality of service.
PPC Bonus   PPC Bonus Offers
It is regularly updated list of bonus offers which help you to receive free bonuses for advertising your business. PPC Search Engines in this directory are sorted by quality of bonus offer.
Copyright © 2009-2014 - All rights reserved.