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Social media has grown up

Mar 15, 2013
A new study has declared that social networks are no longer in their infancy and have graduated to a new phase of development.

The research by Nielsen and NM Incite found people are now spending more time on social media than any other category of online sites.

Facebook remains the most popular social network, with 152.2 million people accessing it every day on their PC and a further 78.4 million and 74.3 million logging on through mobile apps and browsers respectively.

According to the report, desktop users now spend 20 per cent of their time online on a social network whilst it accounts for 30 per cent of mobile consumer's time. This equated to 121 billion minutes in July 2012, a rise of 33 billion minutes compared with the same month a year ago.

The research found Pinterest had the most successful 2012 of the newer social media networks, with it experiencing the largest growth in the time users spent on the site along with a 1047 per cent rise in the number of unique audience visits it received each month.

The researchers behind the report believe mobile devices are going to play an important role in social media's future, stating that, "The recent proliferation of mobile devices and connectivity helped fuel the continued growth of social media. 

"While the computer remains as the predominant device for social media access, consumers' time spent with social media on mobile apps and the mobile web has increased 63 per cent in 2012, compared to the same period last year."

In total the amount of people accessing all social media via a mobile device almost doubled in 2012, with 85.5 million using an app and 81.1 million using a browser.

Source:  bigmouthmedia.com

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PPC Advertising News

Mar 15, 2013
Social media has grown up

A new study has declared that social networks are no longer in their infancy and have graduated to a new phase of development.

Nov 16, 2012
Online technology to be looked at by the OFT

The Office of Fair Trading is set to examine how companies monitor the online habits and actions of shoppers.

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