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BT Tradespace introduces video ads

December 8, 2009

BT has launched version 2.0 of BT Tradespace, the UK's first social networking site dedicated entirely to businesses.

BT Tradespace aims to provide small businesses with the tools they need to manage videos and other forms of social media to market themselves effectively online. The website allows business users to upload video content to their profiles to engage with customers, and to improve their search engine ranking using keywords.

According to Ivan Croxford, BT Business Digital Marketing Services general manager, the site has been updated to offer more video content due to the growing importance of video advertising, with online video ad spend increasing by 200 per cent in the last 12 months.

Mr Croxford explains: "Online video advertising is continuing to grow as more and more people are using engaging video content to help get their unique personalities across online. We are now giving businesses on BT Tradespace a simple, effective way to market themselves using video."

Another feature of the revamp is the addition of BT ServiceSmart, a customer service tool that provides a direct platform for communication between customers and businesses. Members can also keep track of who has visited their BT Tradespace profile using Google Analytics.

According to Mr Croxford: "More and more small businesses are boosting their online presence in an effort to increase their turnover. BT Tradespace is all about making online an accessible and effective sales and marketing channel for businesses, helping them grow their customer base and in return their business."


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