Best Offer
Bidvertiser - PPC Search Engine
BidVertiser ReviewVisit BidVertiser
Our Choice List
Our Choice List
Free Advertising


Pay Per Click Marketing Fraud Down In Second Quarter

July 28, 2009
The rate in click fraud has decreased from 2009's first-quarter figures recorded by Click Forensics' reporting service, the Click Fraud Index.

According to research conducted by the search advertising experts, the fraud rate for the industry was 12.7 per cent, a drop from 13.8 per cent in the first quarter.

However, a rise was seen in publisher collusion scams - online publishers using rotating IP addresses and botnets to click on their own ads - as well as an increase in fraud traffic from scripted programmes.

Tom Cuthbert, president of Click Forensics, commented that the decline in the overall PPC marketing fraud rate was due to the "diligence of online ad networks to detect and block invalid traffic sources".

Other initiatives that Click Forensics have in place to diminish the prevalence of click fraud are a community of advertisers so that solutions can be discussed and the intent to submit reports to search providers in order to identify unwanted clicks more quickly.

Source:  clickthrough-marketing.com

Review Search

search

PPC Advertising News

Mar 15, 2013
Social media has grown up

A new study has declared that social networks are no longer in their infancy and have graduated to a new phase of development.

Nov 16, 2012
Online technology to be looked at by the OFT

The Office of Fair Trading is set to examine how companies monitor the online habits and actions of shoppers.

News archive>>>

PPC Advertising Articles

Pay Per Click Advertising Foreword.
Pay Per Click search engine advertising today is the most effective tool for advertisers who want to involve new real clients, to increase a client base and raise company sales.

PPC Search Engine Advertising Basics.
Basic knowlege about PPC. Keywords and Ad structure, bidding strategy and targeting.

Keywords Selection for PPC Campaign.
Selection of keywords is very important part of creating Pay Per Click advertising campaign.
Our Choice   Our Choice
It is PPC Search Engines list which we have chosen as the best on set of parameters. In this list you can find only approved and authoritative companies with excellent quality of service.
PPC Bonus   PPC Bonus Offers
It is regularly updated list of bonus offers which help you to receive free bonuses for advertising your business. PPC Search Engines in this directory are sorted by quality of bonus offer.
Copyright © 2009-2014 www.PPC-Advertising-Guide.com - All rights reserved.